CASE STUDYGuinness St. Patrick’s day
Photo app that utilizes generative AI, face-swapping, motion control, and gender detection.
Client: Zagrebačka pivovara / Guinness
Year: 2024.
Scope:
Concept
Design
Developement
Photo & Video
There's nothing quite like enjoying a perfectly poured pint of Guinness beer while celebrating St. Patrick’s Day. To mark this occasion, we have created an interactive photo application that incorporates motion control, generative AI, face-swapping technology, and gender detection.
The purpose of the application was to enhance the festive spirit by generating a photo of you celebrating St. Patrick's Day wearing iconic Irish green clothing and raising a toast with a pint of the legendary Guinness beer.
520 activations
in 2 nights
Workflow
The application features combination of motion and touch control for streamlined workflow resulting in faster and more enjoyable interactions.
Gallery
For easy sharing we created a custom microsite stpatricks.mobiusframe.com where generated photos were instantly uploaded.
"Working with the Mobius Frame team was effortless and fun. We highly appreciate their attention to detail and creative approach in finding the solution for enhancing the brand communication during the St. Patrick's day event."
Ema Dragojević
Senior manager for premium & beyond beer @ Zagrebačka pivovara